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LexisNexis® Customer Development Solutions help you expand your business. By acquiring and retaining profitable customers, we offer the in-depth data and advanced analytics you need to optimize your direct marketing efforts. Choose from the solutions below to learn more:

Invitation to Apply Consumer Attributes



Anyone working in the credit card industry knows that the Credit CARD Act of 2009 is going to completely change the industry business model. The new act will revoke or limit some of the ways that issuers generate interest and fee income and disallow solicitation of certain customers.

Legal limitations combined with current economic conditions make it important to innovate ways to acquire profitable customers while reducing risk.&

We’ve developed a complete data solution to help credit card issuers counter the negative affects on revenues caused by the Credit CARD Act of 2009.


Build for the Invitation To Apply (ITA) model

The ITA credit card acquisition model allows lenders to decline an application after a prospect responds, giving lenders a chance to evaluate risk levels on approved applications. This solution combines high-quality Non-FCRA data from many sources to give issuers substantially more risk prediction ability.


See prospects closely—choose customers wisely

LexisNexis Invitation to Apply Consumer Attributes draws from the industry’s largest proprietary data repository. Advanced analytics are run on multiple layers of consumer information to create a detailed profile. The output is a revealing set of attributes allowing for in-depth risk assessment, reliable scoring and easier decision-making.


Reduce losses—increase profits

When the total acquisition prospect pool is reduced by economic conditions and new legal limitations, one way to stave off the erosion of bottom line profits is to reduce losses more effectively. Our cutting-edge ITA data solution takes screening and assessing prospective customers for risk to a whole new level of detail and accuracy, making it easier for issuers to pinpoint the customers they want and the prospects they don’t.


Ensure legislative compliance

Tougher credit card legislation automatically creates more demanding due diligence and compliance regulations. LexisNexis Invitation to Apply Consumer Attributes helps issuers meet the new, more stringent requirements.

Get it now: for more information about LexisNexis® Invitation to Apply Consumer Attributes, please call (800) 869-0751.

LexisNexis Invitation to Apply Consumer Attributes does not constitute a "consumer report" as that term is defined in the federal Fair Credit Reporting Act, 15 USC 1681 et seq. (FCRA). Accordingly, LexisNexis Invitation to Apply Consumer Attributes may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another permissible purpose under the FCRA.

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Did You Know?

The Credit CARD Act of 2009 restricts card issuers from increasing a consumer’s interest rate within the first 12 months.

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How can we help your company? For more information about our solutions call (800) 869-0751 or email us now

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