Risk & Information Analytics

Our society is increasingly mobile: more than 3 million Americans get married or divorced each year, and 16% move to a different address. To get the most out of your marketing campaigns, make sure that your customer data is as precise and up-to-date as possible.

Benefits  |  Features  |  Literature

LexisNexis® Best Name & Address can optimize your marketing data by updating your address files and detecting name changes—increasing the number of deliverable records by more than 3-4 times compared to NCOA processing alone—so that you can reactivate old customers and be sure that your campaigns reach them.

Reach more targets With Best Name & Address, you'll reach the right customer at the right address. Our comprehensive databases are constantly updated with the latest information, and our sophisticated linking technology allows you to correct not only an individual’s address but also a married woman's surname. According to our studies, Best Name & Address increases the number of deliverable records by more than 3-4 times compared to NCOA processing alone. Our consumer data dates back as far as 1982 and links records on more than 400 million consumers and 10 million businesses.

Reactivate inactive customers A recent mail analysis found that up to 25% of inactive customers were simply being targeted at the wrong address. Up to 5% of an organization's best customers may have moved since their last purchase. Best Name & Address helps you reactivate inactive customers and make sure that you don't lose your best ones by keeping track of their most current names and addresses.

Respect your customers' privacy Best Name & Address is fully compliant with federal and state Do Not Call regulations.

Get it now: for more information about LexisNexis® Best Name & Address, please call (800) 869-0751.

Pricing, counts, data availability, recency and options subject to change without notice. Specific quantity and other requirements may apply. Actual results may vary. LexisNexis Direct Marketing Solutions products and services are not a "consumer report" as that term is defined under the Fair Credit Reporting Act (FCRA) and may not be used for any purpose permitted under the FCRA.

Benefits  |  Features  |  Literature