Online Travel Agencies Mitigate Fraud with Emailage®

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LexisNexis® Emailage® Helps Two OTAs Improve Fraud Detection Processes

Emailage Fraud Detection European Online Travel Company Case Study
Travel businesses that operate online face unique challenges when it comes to detecting and reducing fraud and accepting legitimate orders from genuine customers. Unlike individual airlines or hotel chains, online travel agencies (OTAs) have to fight fraud across multiple product lines including airfare, hotel, car, attractions, vacation packages and others.

Having a variety of different customer touchpoints means that fraudsters also have many more opportunities to perpetrate fraud against online travel agencies. And fraudsters don’t generally care how many attempts it takes to successfully commit fraud or what the final booking is.

Case Study 1: How and online travel agency optimized fraud detection and improved processes with LexisNexis® Emailage®

The first case study illustrates why LexisNexis® Emailage® was selected as a frontline fraud
prevention solution by a European online travel agency looking to optimize its fraud detection capabilities. Some key criteria that made LexisNexis® Emailage® stand out as the desired fraud risk scoring solution included:

  • The ability to get results using non-sensitive customer data
  • Crowdsourced network intelligence capabilities
  • Large and diverse client base
  • Strong support team

By using LexisNexis® Emailage® solutions, the company was able to fully integrate, including testing, pre-production, live activation, within a one week time frame. Two areas were identified where LexisNexis® Emailage® could provide immediate value:

  • Automated decisioning via direct API integration to the company’s existing risk engine
  • During manual review process for additional verification

The company was also able to improve many other existing processes.

LexisNexis® Emailage® provided the online travel agency with a first line of defense in assessing new customers using one identification attribute – an email address – and helped the company expand into a new market with greater confidence. 

Case Study 2:  How an online travel agency increased efficiency by leveraging LexisNexis® Emailage® Email Risk Score

The second case study illustrates how LexisNexis® Emailage® was leveraged by an online travel company rapidly expanding into new markets. They quickly realized that with expansion comes the need to capture new, valid regional data points to effectively cater to both domestic and international travelers using their online travel platform. Without these additional data points to verify new customers’ account information and / or approve new transactions across each new market, they ran the risk of higher decline rates and poor customer experience. The need for additional valid dynamic data to aid in their expansion plan doesn’t stop at regional customers. Cross-continent expansion is their next strategic goal and the client recognized that they cannot scale quickly if they are reliant on static data known to detect fraud inaccurately.

LexisNexis® Emailage® Email Risk Score was implemented to analyze and provide additional data points on any transactions made locally or regionally. The results for the online travel agency included:

  • A higher acceptance rate for new cross-border transactions
  • An increased confidence in the fraud decision process
  • Reduced customer friction

The client also integrated LexisNexis® Emailage® fraud warnings into their workflow. Fraud analysts can now quickly and efficiently review suspected fraud activity once a new alert is triggered. This allows them to detect early changes in fraud patterns and swiftly update their fraud strategy. Overall, it has resulted in a smoother workflow and increased efficiency for fraud analysts. 

With the implementation of LexisNexis® Emailage® as their fraud risk scoring partner, the client has seen a significant return on their investment through increased approvals on new cross border transactions which, in turn, translates to potential revenue growth.

LexisNexis® Emailage® Case Study

Learn how a European online travel agency optimized fraud detection and improved processes with LexisNexis® Emailage®.

LexisNexis® Emailage® Email Risk Score Case Study

Learn how an online travel agency increased efficiency by leveraging LexisNexis® Emailage® Email Risk Score.

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