Helping bet365 prevent fraud while accelerating trusted player access
How bet365 Reduces Fraud Risk Without
Slowing Player Journeys
bet365 is a leading global online betting and gaming operator across sports betting, casino and poker. As the company continues to grow and enter new regions and markets, it needs to manage changing fraud threats without disrupting genuine player experiences across its high-volume iGaming ecosystem.
Key results
Using LexisNexis® ThreatMetrix® and LexisNexis® BehavioSec®, bet365 is obtaining favorable results from its fraud prevention strategy:
- 50% reduction in synthetic identity fraud attempts within two months.
- 20% of customers in selected markets onboarded via a light-touch journey using ThreatMetrix® signals.
- Using AI-powered models to respond in real time to evolving fraud typologies.
- Informing sub-second player decisions while dynamically managing fraud strategies and risk policies.
Real-time digital identity and behavioral intelligence
ThreatMetrix and BehavioSec combine real-time digital identity, device profiling, behavioral intelligence and network intelligence to help bet365 recognize bad actors at registration, block bots and scripted accounts and make faster risk decisions. ThreatMetrix provides an actionable risk score and helps bet365 optimize policies with AI-driven models, including during peak-volume gaming events.
Supporting genuine players with a lighter-touch journey
The same intelligence helps bet365 create accelerated paths for genuine customers. In selected markets, 20% of customers are onboarded through a light-touch journey using ThreatMetrix signals, helping improve speed-to-gaming while maintaining fraud controls.
Adapting to evolving fraud threats at scale
ThreatMetrix and BehavioSec help bet365 address synthetic identities, bots, scripted account sign-ups, account takeover attempts, scams and mule activity. The bet365 team can independently tune rules and policies to reflect changing fraud patterns and market demands, while the solutions scale to support fluctuating transaction volumes and high-profile sports betting and gaming events.
Why bet365 selected LexisNexis Risk Solutions
Speed, reliability and comprehensive coverage were critically important to bet365. The company uses ThreatMetrix and BehavioSec together to support faster decisions, real-time policy adjustment and a lighter-touch experience for genuine players while helping prevent complex fraud threats.
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