Companies are undergoing digital transformations, changing how they do business to match the expectations of today’s always-connected consumers. Customers want a frictionless online experience in which the companies they frequent recognize them, no matter what device they’re using at the time. They expect access, convenience and consistency across all platforms and touchpoints throughout their journey.
Businesses that don’t embrace changing technology will be left behind. But customer expectations must be balanced with fraud protection. Cybercriminals have become more sophisticated in their use of bots and synthetic identities. And the increasing occurrence of global data breaches means stolen identity data is pervasive on the dark web, giving fraudsters the information they need to masquerade as customers and perpetrate crimes. Fraud protection can’t be sacrificed to provide customers with frictionless transactions.
The LexisNexis® Digital Identity Network® is a proven solution that gives businesses the ability to detect and block complex fraud in near real time while also minimizing friction for trusted customers.
At the heart of the LexisNexis® Digital Identity Network® is LexID® Digital, a unique customer identifier. It provides a 360-degree view of customers by merging offline and online data in near real time to establish true digital identities. It detects synthetic and stolen identities as well as unusual behavior such as location anomalies, new email addresses originating from the same device, or new shipping addresses.
The key elements of LexID Digital are:
The LexisNexis Digital Identity Network has three main components that make it particularly effective at connecting the dots:
The LexisNexis Digital Identity Network uses leading-edge technology to catch fraud before it happens and facilitates the successful transaction of business for genuine customers.
When customers connect with you, they expect to be recognized and well treated, regardless of the channel they’re using. Companies that consistently deliver a positive customer journey build powerful brand loyalty. But that loyalty can’t come at the expense of increased fraud.
Fortunately, with the right proactive fraud prevention solution—one that employs leading-edge technology fueled by massive data—you can minimize losses while raising the bar on customer experience.
Discover how the LexisNexis Digital Identity Network can help you detect and block fraudsters in near real time while ensuring quality interactions for your trusted customers.