Without this, you wouldn’t know John Smith from John Smith.
There are more than 25,000 of them out there. Which one is the right one? That’s where LexisNexis Statistical Entity Linking comes in. A custom machine learning algorithm encoded in our scalable automated linking technology looks for intersecting, relevant data points. It finds a match, and assigns our own unique identifier, LexID®. This patented linking and clustering method makes it possible to resolve, connect and manage information for more than 279 million U.S. consumer identities. It's the “magic” behind the complete range of LexisNexis authentication, verification and identity management solutions.