Protecting DAZN From Free Trial Abuse

Digital Identity Intelligence protects against free trial abuse and fraud.

DAZN is a global sports streaming service, available as either a monthly subscription in all markets and as an annual plan in the U.S., Canada and Germany, offering fans flexibility and value. It also offers a one-month free trial in most markets, designed to attract new customers to experience the service for the first time.

However, there was a risk that fraudsters could potentially sign up to consecutive free trials or generate accounts for reselling purposes.


There was also the threat of bot attacks, which use stolen or spoofed identity credentials to fraudulently gain access to accounts. As DAZN was rapidly scaling around the world as a new, better and fairer way to watch the best sports, it needed a partner that would help optimize registration and payment security.

Leveraging LexisNexis ThreatMetrix® global digital identity intelligence, LexisNexis Risk Solutions helps DAZN to accurately detect and block fraudulent new account registrations.

To learn more, read our case study.