ATLANTA — LexisNexis Risk Solutions today released a new whitepaper, Usage-Based Insurance Adoption: Understanding consumers’ wants and needs is the driving force. The whitepaper reveals key insights into how auto insurers and original equipment manufacturers (OEMs) can work together to increase usage-based insurance (UBI) adoption rates. By recognizing the insights from the LexisNexis® Telematics Usage-Based Insurance Study, insurers and OEMs can deliver valuable, customer-friendly vehicle features that help their shared customers be safer drivers and save money, while opening the door to new business opportunities.
“As proven with the rise of digital personal assistants in their homes, Americans are becoming increasingly comfortable using connected technology and digital tools that make day-to-day task completion easier,” said Tanner Sheehan, Senior Director of Auto Insurance, LexisNexis Risk Solutions. “Consumers’ desire for connectivity in lifestyle and home will extend to cars as well, presenting significant opportunities for insurers and OEMs who are willing to invest in connected services today.”
For auto insurers to accelerate UBI adoption and enhance their partnership with OEMs, the LexisNexis Telematics whitepaper offers five key recommendations to auto insurers:
“Collecting real-time telematics data and customer feedback provides auto insurers with the unique opportunity to collaborate with OEMs to identify and promote the telematics capabilities, customization options and UBI programs that are most appealing and deliver true value to consumers,” said David Lukens, Director, Telematics and Global Products, LexisNexis Risk Solutions. “Collaboration between these two industries is key to delivering vehicle-embedded services that will benefit their shared customer and, as a result, foster greater UBI adoption.”
While the opportunity to accelerate UBI adoption through embedded technology is encouraging, it will take time for these features to fully penetrate the car park. In the meantime, the challenge will remain for insurers to institute device-agnostic telematics platforms to take in data from multiple data sources, normalize it and make it available throughout the insurance lifecycle. Ultimately, through the continued insurer and OEM partnership, connected vehicles will prove their value by improving safety, reducing insurance rates, and making drivers’ lives easier.
For more information, download the LexisNexis Risk Solutions Understanding consumers’ wants and needs is the driving force whitepaper.
About the Research
LexisNexis Risk Solutions hired a third party research firm to conduct an online survey and collect feedback from a representative sample of consumers considered to be “in the auto market”. The firm completed 3,018 interviews among consumers who have purchased a new car within the last two years or indicated plans to purchase a new car within the next five years. In order to obtain a holistic view of the current landscape, results from the online survey were analyzed alongside findings from a LexisNexis Risk Solutions internal research on the performance of ADAS and connected car features.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.