Whether you’re offering a home equity line of credit for empty nesters, trying to get in front of recent college graduates looking to buy their first car or are marketing the latest smartphone to attract new wireless customers, efforts to acquire customers bring the same challenge: Target the right prospects at the right time—and avoid wasting marketing dollars on everyone else. Sure, there’s tons of marketing data available but much of it is unreliable, and used by every other competitor.
The key to better customer acquisition results is to enhance that data to create a more refined picture of your prospect. This gets you from a pool of “potential” prospects to a pool of “most likely” (or most qualified) to buy.
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