Competing for Customers is a Test of Your Reserves

Marketing is time-consuming and expensive. Gain rich insight to find the best prospects sooner.

Customer Acquisition Solutions


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The art of customer acquisition: Prospect for gold, conserve precious resources.

Whether you’re offering a home equity line of credit for empty nesters, trying to get in front of recent college graduates looking to buy their first car or are marketing the latest smartphone to attract new wireless customers, efforts to acquire customers bring the same challenge: Target the right prospects at the right time—and avoid wasting marketing dollars on everyone else. Sure, there’s tons of marketing data available but much of it is unreliable, and used by every other competitor.

The key to better customer acquisition results is to enhance that data to create a more refined picture of your prospect. This gets you from a pool of “potential” prospects to a pool of “most likely” (or most qualified) to buy.

Discover how our customer acquisition and credit risk assessment solutions strengthen the performance of your customer portfolio.

Direct Marketing
Modeling & Analytics

Add robust attributes and analytics to improve response rates while removing riskier prospects from the mix.

List Generation and Data Augmentation

Better segment to make the right offer to the right individual. Gain insights on millions of thin/no-file consumers.

Pre-Approved Credit Offers

Leverage alternative data to find excellent targets no one else has discovered and optimize your offers.

LexisNexis® Risk Solutions can get you there.

LexisNexis® Risk Solutions can get you thereWe have access to more data—pulled from thousands of public and proprietary sources, refreshed daily. But the real power lies in our advanced linking technology and big data capabilities that yield the insight you need to elevate campaign performance and ROI.

Deeper prospect insights for greater campaign returns.

Rich alternative data sources—down to the prospect level—and powerful linking technology can help you segment prospects and improve response rates, while controlling for risk.

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Insights and Resources


We believe in the power of data and analytics
to manage risk & uncover opportunity.

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