Credit Informed Marketing

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Accelerate Customer Acquisition with Advanced Credit Insights

Get an expanded view of customers, uncover new opportunities and transform your portfolio growth initiatives.
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Improve Conversion Rates and Profitability

Get ahead of the pack with precision customer acquisition solutions built on differentiated alternative credit data insights to enhance your pre-screen campaigns and pre-qualification offers.

Addressable market

Expand your addressable market

Broaden your reach with a clearer
view of more prospects. Strengthen
your credit marketing efforts with
insight-rich data that lets you zero
in on profitability potential.

Segmentation and targeting

Refine segmentation and targeting

Unlock your growth potential by
customizing your offer strategies.
Identify potentially overlooked customers
in thin- and no-file populations,
and tailor offers accordingly.

Risk and response

Balance risk and response

Optimize response rates while
managing risk thresholds. By obtaining
a more robust view of potential
prospects, you can improve response
rates and profitability.

Pick the best targets. Develop the right offer. Grow with confidence.

Man on computer
Refine Pre-Screen Offer Strategies
Leverage alternative data insights to identify prospects who are more likely to respond and gain a better understanding of their potential long-term value.

Extend offers with confidence that your target recipients are relevant and meet your risk thresholds. Boost response rates, improve campaign ROI and increase profitability while reducing risk exposure.
Case Study

Retail Credit Provider Improves Pre-Screen Risk Assessment

Access our case study that describes how a leading provider of second-look credit for U.S. retailers use custom-built RiskView™ pre-screen
models to enhance their view of creditworthiness. As a result, they booked more loans from thin-file and underbanked audiences.

Make your move with industry-leading differentiated data solutions.


Incorporate our credit informed marketing offerings into your workflow to maximize efficiency. You can bolster your internal models with refined data sets, improve segmentation within credit bands with our scores or enhance your prospect
targeting efforts with our list generation capabilities.

LexisNexis® RiskView™ Attributes

Granular refined and alternative data sets incorporate seamlessly into your data models to help drive more confident decisions.

LexisNexis® RiskView™ Optics

Proprietary, near real-time insights across the credit spectrum to help you boost booking rates while managing risk thresholds.

LexisNexis® RiskView™ Spectrum

Go deeper by pairing alternative credit risk insights with traditional credit data to get a multi-dimensional view of consumer behavior.

LexisNexis® RiskView™ List Generation

Leverage alternative credit data and non-credit event data to drive segmentation and targeting across the credit spectrum.

Drive your business forward with precise credit marketing
and acquisition insights

Markets we serve


Alternative Credit Data Offers Valuable Insights that Deliver Impactful Results

Financial services

Financial Services

Expand credit risk scoring models to attract a wider applicant pool and provide more competitive loan options.

BNPL

Buy Now, Pay Later (BNPL)

Create tailored offers and
segmentation strategies to enhance
customer acquisition.

Alternative lending

Alternative Lending

Utilize near-real-time access to
identity and credit data to enhance
and streamline acquisition processes.

Telecommunications

Telecommunications

Evaluate a broader range of applicants, minimize risk and drive growth.

Automotive

Automotive

Improve ROI on pre-screen campaigns,
streamline the origination process and
enhance portfolio performance.


Maximize Opportunities for Growth and Mitigate the Impact of Unseen Risks
with Alternative Credit Risk Insights.

Contact Us to Learn How We Can Help You

Insight and Resources

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