Enhance Pre-screen Marketing Performance
Expand your addressable market, optimize pre-screen campaigns and tap into emerging markets with an enhanced view of consumer credit risk.
Download the BrochureOutcompete the competition
Customize pre-screen offers to reach the right consumer at the right time with the right offer.
You’re facing growing pressure to find new prospects who suit your organization’s growth strategies, but traditional credit data can only take you so far. Why fight for a small share of over-saturated market segments? RiskView™ List Generation leverages alternative data and non-credit event data to help you go deeper into the credit spectrum — empowering you to identify new, qualified prospects while managing risk.
Optimize pre-screen campaignperformance
Segment risk andimprove profitability
Increase acquisition rates
and build brand loyalty
To accomplish this, you need to see the opportunities others are missing. Your long-term growth and sustainability depend on your ability to tap into new emerging consumer populations while increasing your share of existing prospect segments.
RiskView™ List Generation uses industry-leading, FCRA-compliant alternative data insights to deliver actionable prospect lists — enabling you to improve pre-screening credit risk assessment — so you can target a larger pool of consumers and increase acquisition rates while managing risk thresholds. Swap out high-risk prospects and swap in lower-risk prospects to help achieve your growth goals with increased confidence.
Improve pre-screening performance across the credit spectrum
Expand target universe and increase cost efficiency
Identify prospects with no-hit or thin-file traditional credit histories who meet risk criteria.
Clarify pre-screen decisions for consumers on the margin
Better understand the risk of prospects near the margins of your campaigns – including underestimated prospects and excluding those unlikely to meet criteria at account opening.
Improve response rate among prime consumers
Unique, consumer-level insights enable more competitive, risk-appropriate offers to increase response rates.
Enhance your pre-screen marketing efforts with a fresh perspective on consumers
By providing a broader view of consumer creditworthiness, RiskView™ List Generation helps you optimize pre-screen marketing outcomes. Gain access to new data on existing targets that can help further segment your prospect universe and improve profitability. Identify and target more than 50 million emerging consumers with limited or no credit histories.
This market is largely made up of younger generations and recent immigrants who could bring significant growth opportunities with a high lifetime value. With your enhanced targeting abilities, you can augment your approach to pre-screen marketing to reach the right consumers at the right time with highly competitive offers.
Increase coverage
90% of previously “credit invisible” consumer
population can be evaluated for pre-approval.
population can be evaluated for pre-approval.
Improve segmentation
99% of thick-file consumers can be assessed to further
refine segmentation among existing targets.
refine segmentation among existing targets.
Select the right approach to building outreach lists based on your business needs:
Anonymized Prospect Lists
Apply your own analytics to filter a
comprehensive, anonymous prospect list.
comprehensive, anonymous prospect list.
Filtered Extract Lists
We filter a list of prospects based on your
parameters and deliver the extracted list to
a third-party processor or prospect database.
parameters and deliver the extracted list to
a third-party processor or prospect database.
Featured content
Gain a competitive advantage
Learn more about how RiskView™ List Generation can help you accelerate
acquisition.
acquisition.
Select the best targets
Watch the video to learn how
RiskView credit solutions can help
you enhance your segmentation
strategies and improve profitability.
RiskView credit solutions can help
you enhance your segmentation
strategies and improve profitability.
Expand your perspective on consumer credit risk.
Ready to improve credit risk assessment across the customer life cycle?
Contact us to learn more.