LexisNexis® Customer Acquisition and Retention Solutions for Insurance Marketing
Make smarter marketing decisions that fit your risk appetite—and grow a healthier, more profitable book.
Talk to our team
Profitable growth starts before you quote
Every policy starts with a marketing decision. But when insurance marketing and risk strategies aren’t aligned, you can attract customers who aren’t an ideal fit, long before underwriting begins. Relying only on internal or generic data can leave blind spots in risk profile, price competitiveness and retention.
With LexisNexis® Customer Acquisition and Retention Solutions, you can align marketing strategy with risk appetite from the start. Built for U.S. insurance marketers, our solutions use industry-wide insurance insights and predictive models to turn marketing signals into actionable intelligence. The result: Customer acquisition and retention strategies that drive growth by helping you target, attract and retain more profitable prospects and maximize your return on marketing investment.
With LexisNexis® Customer Acquisition and Retention Solutions, you can align marketing strategy with risk appetite from the start. Built for U.S. insurance marketers, our solutions use industry-wide insurance insights and predictive models to turn marketing signals into actionable intelligence. The result: Customer acquisition and retention strategies that drive growth by helping you target, attract and retain more profitable prospects and maximize your return on marketing investment.
Data-driven insights built for insurance marketing workflows
Benchmark and understand your market
Knowing where you stand starts with industry-wide intelligence. Our portal-based competitive intelligence solutions help reveal trends in pricing, shopping and market competitiveness —along with indicators of customer loyalty and retention. These insights help you evaluate your market position and focus growth where it’s more achievable and profitable.
LexisNexis ® Insurance Market Insights-Shopping
Insurance Market Insights- Shopping provides detailed insurance industry shopping activity reports and insights fast to confirm the effectiveness of your business strategies, helping you to quickly course-correct.
LexisNexis® InsurQuote® Direct
InsurQuote® Direct is an insurance competitive intelligence solution designed to benchmark your rate position across U.S. auto and property insurance shopper profiles.
Generate and qualify high-value auto and property insurance leads
Generic lead sources often focus on volume over value, wasting budget on poor-fit risks unlikely to quote or stay. With our insurance-specific data and predictive models, you can target prospects who match your risk appetite and help deliver long-term profitability. Tap into insurance-specific data on rate competitiveness, risk and retention likelihood so you can focus on high-value customers who are more likely to convert and stay.
LexisNexis® Prospect Qualifier
Prospect Qualifier is an auto insurance predictive model to optimize customer targeting, improve customer acquisition and gain visibility into market competitiveness ranking.
LexisNexis® Marketing Risk Classifier
Marketing Risk Classifier uses a non-FCRA predictive model to provide early insights into a consumer’s auto insurance claims risk at the point of marketing.
LexisNexis® Prospect Survival
Prospect Survival uses auto insurance performance data to deliver individual-level retention insights, helping marketers to make confident acquisition decisions.
LexisNexis® Insurance Prescreen
Insurance Prescreen helps you identify and target the most qualified prospects, to improve the efficiency of your acquisition campaigns and help drive better results for your business.
LexisNexis® Lead Optimizer
Lead Optimizer is an insurance lead scoring solution that provides insight on an individual’s claims risk profile, retention and rate competitiveness.
LexisNexis® Market Magnifier
Market Magnifier leverages proprietary linking technology to dynamically connect data points from multiple sources to help you understand current P&C and Life insurance customers and identify new prospects.
Generate and qualify high-value life insurance leads
Life insurance marketers often rely on incomplete or self-reported data to qualify prospects. Get a more complete view of each individual with our data-driven models and verified insurance insights—to help you mitigate fraud, segment by risk and prioritize the prospects most likely to deliver long-term value.
LexisNexis® Life in the Market Insights
Life in the Market Insights helps signal when life events make protection more top of mind, helping your team focus on prospects more ready to engage.
LexisNexis® Life Target Evaluator
Life Target Evaluator provides an individual-level view of a prospect’s mortality risk profile, helping to align acquisition efforts to your risk guidelines.
LexisNexis® Life Attrition Model
Life Attrition Model combines insurance retention scoring with other early prospect signals to provide insight on prospects more likely to stay.
LexisNexis® Lead Optimizer for Life
Lead Optimizer for Life empowers carriers to make confident decisions with advanced life insurance lead scoring—helping to align prospects’ mortality risk, life events, and retention potential to support your long-term growth goals.
LexisNexis® Market Magnifier
Market Magnifier leverages proprietary linking technology to dynamically connect data points from multiple sources to help you understand current customers and identify new prospects.
Retain and grow your best customers
Insurance isn’t a one-time purchase. With verified shopping and life-event insights, you can anticipate when customers are likely to shop or switch—so you can engage before they leave and build long-term customer loyalty with the ones you want to keep.
LexisNexis® Active Insights - Auto Shopping Insights
Active Insights- Auto Shopping Insights detects verified insurance shopping activity, helping carriers to spot attrition early and make timely retention decisions.
Bridge marketing and risk to deliver measurable performance
Drive profitable growth
Up to 3x lift in campaign performance1
Build a healthier book
Up to 13.3% reduction in attrition1
Focus spend where it matters
3–5% reduction in wasted spend1
Stay ahead of the market
Supported 231M+ U.S. insurance purchase decisions in 20242
1LexisNexis® Risk Solutions, internal data, 2025, 2RELX annual report, 2025
Frequently asked questions
We help insurance marketing and risk management teams speak the same language, with insurance-specific insights from across the industry. Unlike most marketing data sources that rely on generic demographics or modeled estimates, our intelligence comes from real insurance shopping, quoting and policy transactions—amplified by predictive models and powered by our proprietary LexID® linking technology. The result is a market-wide perspective beyond what in-house models can see, helping you focus on prospects that fit your risk appetite and support profitable growth from the start.
In insurance, every marketing decision affects risk and profitability. Our insurance marketing solutions are built with decades of industry expertise to support carrier profitability goals—not just marketing campaign metrics. That expertise helps insurance marketing professionals and underwriting teams work together, turning customer acquisition and retention into levers for long-term profitable growth.
Stale data leads to wasted spend and missed opportunities—especially when consumer behavior and market competitiveness change daily. Using current, verified insurance data can help target real market conditions, from rate competitiveness and insurance shopping trends to life events that trigger switching. Our insurance marketing solutions are refreshed regularly, so your decisions are based on the most relevant, reliable information available.
Yes! Many carriers start with a pilot or benchmarking analysis using their own historical data. It’s an easy way to see how our predictive models perform against your current marketing results—quantifying lift and showing where your spend can work harder. The proof-of-value can also help you demonstrate ROI and build internal confidence in a larger rollout.
Make smarter marketing decisions with insurance-specific risk insight—earlier.
Talk to our team.