LexisNexis® Market Magnifier
Refine customer segmentation for improved business results
Boost new business conversion through data and advanced analytics
The more you know about your prospects, the better your chances of winning the right business. Market Magnifier leverages our proprietary linking technology to dynamically connect data points from multiple sources to provide a flexible and cost-effective insurance acquisition and cross-sell solution.
Market Magnifier Features & Benefits
Detailed information based on myriad consumer attributes
Robust public record and proprietary data sources for identifying new prospects
Proprietary industry models to be used throughout the customer lifecycle
Quickly present prospects with coverage options that match their needs
Better understand and segment existing customers
Identify compelling cross-sell and up-sell opportunities based on consumer attributes
Improve marketing ROI through better prospect targeting