LexisNexis^® Market Magnifier

See insurance-specific signals across broad audiences—so you can prioritize high-value segments and uncover hidden opportunities.

Spot the segments worth pursuing—and focus your effort where it can deliver impact

Many U.S. insurance marketers begin with wide audiences and use generic or self-reported data to narrow them. Yet without insurance-specific visibility, large populations can appear interchangeable. That makes it difficult to identify the segments that will advance your growth strategies and those that won’t.

With LexisNexis® Market Magnifier, you can uncover meaningful differences within broad audiences. This non-FCRA solution enriches an extensive consumer dataset with proprietary insurance consumer data models built on industry-wide performance patterns. You get early, clearer segmentation insights for acquisition, cross-sell and upsell opportunities—so you can shape your strategy across auto, home and life business lines with more confidence.

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Shape your growth strategy with insight you can trust

Build segments with clearer intent

Focus on audiences more aligned with long-term growth

Uncover cross-sell and upsell potential

Surface household and timing cues across P&C and life

Keep lists accurate and current

Refresh and enrich customer and prospect lists with timely, insurance-specific insight

Give agents richer context

Equip your teams to tailor outreach and product conversations

Insurance intelligence for clearer segmentation

When you rely only on generic or self-reported inputs, large audiences can look the same. With Market Magnifier, you gain a richer view of consumers and households—so you can see a more complete picture before you segment or target.

Expand your view with:

Non-FCRA insurance-specific consumer data models and indicators across auto and life
Demographics from roughly 3,200 approved data providers¹
Public records attributes permitted for marketing
Vehicle and recreation data, including cars, motorcycles and watercraft
Homeownership indicators, including recent home purchases
Mover data showing when households have recently relocated

The result? A better level of clarity that generic or self-reported data can’t deliver.

1 Source: LexisNexis® Risk Solutions, internal data, 2025

See how deeper segment insight can help strengthen your segmentation strategy

How does Market Magnifier reveal differences generic data can’t?

Not all segments are created equal—but generic or self-reported data can’t show meaningful differences in prospect populations, making segments appear more similar than they really are.

Reveal deeper patterns across auto, home and life:²

	Predictive consumer data models built on industry-wide patterns Spot distinctions no in-house generic dataset can reveal—like auto segments that are nearly 87% more likely to convert, and life segments where 58% of early lapses are concentrated.
	Competitive signals grounded in validated identities Tap into trustworthy signals unified by LexID®, our proprietary linking technology, backed by more than 200 million annual insurance shopping events.
	Insurance-specific insights Tailor coverage conversations and outreach using insights drawn from 281 million consumers in more than 148 million households—including timely indicators of when life insurance prospects may be more responsive.

With segment data enriched by insurance-specific predictive models and indicators, you can focus where value is strongest and help improve marketing ROI.

² Source: LexisNexis® Risk Solutions, internal data 2024

How does Market Magnifier reveal differences generic data can’t?

Not all segments are created equal—but generic or self-reported data can’t show meaningful differences in prospect populations, making segments appear more similar than they really are.

Reveal deeper patterns across auto, home and life:²

	Predictive consumer data models built on industry-wide patterns Spot distinctions no in-house generic dataset can reveal—like auto segments that are nearly 87% more likely to convert, and life segments where 58% of early lapses are concentrated.
	Competitive signals grounded in validated identities Tap into trustworthy signals unified by LexID®, our proprietary linking technology, backed by more than 200 million annual insurance shopping events.
	Insurance-specific insights Tailor coverage conversations and outreach using insights drawn from 281 million consumers in more than 148 million households—including timely indicators of when life insurance prospects may be more responsive.

With segment data enriched by insurance-specific predictive models and indicators, you can focus where value is strongest and help improve marketing ROI.

² Source: LexisNexis® Risk Solutions, internal data 2024

How do marketers use Market Magnifier to make clearer segmentation decisions?

With Market Magnifier, you can gain a better understanding of consumers and households—helping you refine segments, evaluate potential audiences and target the right prospects to support profitable growth.

See your customer segments with greater clarity:

	Build targeted acquisition audiences Use segment-level signals for alignment, readiness and long-term value to help inform who you pursue first.
	Identify cross-sell and upsell paths Reveal household members, recreational assets and timing cues across auto, home and life business lines.
	Re-engage and win back dormant audiences Enrich stale Customer Relationship Management records, unsold quotes and dormant prospect files with updated, insurance-specific insight.

With earlier clarity from insurance consumer data models, you can enter each campaign with more knowledge of the audiences that deserve focus—and why.

How do marketers use Market Magnifier to make clearer segmentation decisions?

See your customer segments with greater clarity:

	Build targeted acquisition audiences Use segment-level signals for alignment, readiness and long-term value to help inform who you pursue first.
	Identify cross-sell and upsell paths Reveal household members, recreational assets and timing cues across auto, home and life business lines.
	Re-engage and win back dormant audiences Enrich stale Customer Relationship Management records, unsold quotes and dormant prospect files with updated, insurance-specific insight.

With earlier clarity from insurance consumer data models, you can enter each campaign with more knowledge of the audiences that deserve focus—and why.

How does Market Magnifier provide more precise targeting insights?

Market Magnifier brings together broad consumer data, accurate identity resolution and insurance-informed consumer data models to help provide clarity you can’t get from demographics alone.

Make more informed segmentation decisions:

	Non-FCRA insight for auto marketers Help gain early insight to identify prospects who best align with your risk guidelines, who are likely to convert and stay with you.
	Non-FCRA insight for home marketers Access detailed property and household data—including dwelling type, ownership status and recent moves—to engage homeowners and renters with tailored offers and retention strategies.
	Non-FCRA insight for life marketers See timing and responsiveness cues informed by life-event patterns, along with early indicators of long-term value and segment-level retention potential.

The more you know about your prospects, the better positioned you can be to win the right business.

How does Market Magnifier provide more precise targeting insights?

Market Magnifier brings together broad consumer data, accurate identity resolution and insurance-informed consumer data models to help provide clarity you can’t get from demographics alone.

Make more informed segmentation decisions:

	Non-FCRA insight for auto marketers Help gain early insight to identify prospects who best align with your risk guidelines, who are likely to convert and stay with you.
	Non-FCRA insight for home marketers Access detailed property and household data—including dwelling type, ownership status and recent moves—to engage homeowners and renters with tailored offers and retention strategies.
	Non-FCRA insight for life marketers See timing and responsiveness cues informed by life-event patterns, along with early indicators of long-term value and segment-level retention potential.

The more you know about your prospects, the better positioned you can be to win the right business.

LexisNexis® Market Magnifier is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute a “consumer report,” as that term is defined in the FCRA. Accordingly, LexisNexis® Market Magnifier may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies. Copyright © 2026 LexisNexis Risk Solutions.

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LexisNexis^® Market Magnifier

Spot the segments worth pursuing—and focus your effort where it can deliver impact