Market Magnifier

Market Magnifier

Refine customer segmentation for improved business results


Market Magnifier draws from a robust insurance consumer database and applies powerful predictive analytics to help you better segment and target current and new customers.


Benefits

Improve Marketing Effectiveness
Tailor marketing strategies to your customers' preferences. Market Magnifier helps you zero in on promising prospects in target markets.

Act With Insight
Access proprietary data, life events and specialty data sets. Identify individuals whose policies are close to renewal.


Features

Target the Right Prospects
Integrate proprietary and third-party data with predictive analytics to help segment prospects and current customers, refine marketing programs and reach the right audience.

Reduce Marketing Costs
Apply LexisNexis advanced linking technology to dynamically connect data from multiple sources, improving marketing cost-effectiveness.

Access Robust Data

Get extensive information on more than 270 million individuals in 125 million households through Market Magnifier's multi-sourced insurance consumer database.
LexisNexis® Market Magnifier is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, LexisNexis® Market Magnifier may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.

Resources for Market Magnifier

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