Improve lead qualification with LexisNexis® Lead Optimizer

Identify high-value auto insurance leads earlier with predictive scoring models built on industry-wide insurance data.

See the true value of every insurance lead before you spend or route

Many U.S. auto insurance marketers lack the insights they need to purchase or assess leads that can create long-term value. Generic or self-reported data limits your ability to assess a lead’s true value. And without insurance-relevant attributes, it’s harder to separate real opportunities from fraudulent, duplicate or existing customers.

With LexisNexis® Lead Optimizer, you can remove waste early by filtering out fraudulent or duplicate leads—and gain timely, insurance-specific insights on an individual’s risk profile, retention and rate competitiveness ranking at the point of marketing. Powered by three non-FCRA predictive models built on industry-wide insurance performance data, you can get a more complete view of each prospect to identify the consumers most aligned with your risk appetite and growth goals.

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Make better decisions on every lead

Remove waste earlier

Filter out fraudulent, duplicate and existing customers before you spend on them

Understand each lead’s lifetime value

Gauge claim and attrition risk earlier using insurance-specific predictive models

Focus where you can win

See your price competitiveness ranking before you bid or route a lead

Steer spend toward long-term value

Prioritize and invest in the leads that strengthen your book

How Lead Optimizer works

1. Cleanse and validate each insurance lead

Validate identities and filter out fraud, duplicates and existing customers—often 3–5% of total volume—so only real opportunities move forward.¹

2. Gain risk, retention and competitiveness insight

Reveal each lead’s value signals at point of marketing, before investing in them.

3. Enrich leads with insurance-relevant attributes

Get richer household and vehicle insights—so you can refine routing and unlock cross-sell opportunities.

4. Prioritize the leads that fit your strategy

Rank and route leads with more confidence—so your team works the right opportunities first.

¹Source: LexisNexis® Risk Solutions, internal data, 2025

Make smarter insurance lead choices—from the start

How effective is Lead Optimizer at improving customer acquisition decisions?

Lead Optimizer helps improve acquisition decisions by giving you insurance lead scoring for risk profile, lifetime value potential and rate competitiveness ranking—so you can spend and route with more confidence.

Make more informed acquisition choices:

	Start with a trusted identity Validate identities with LexID®—we can create a comprehensive view of an individual with over 99.99% precision¹.
	Avoid short-term shoppers Identify the 65%² of policyholders most likely to leave before first renewal.
	See riskier drivers sooner Pinpoint the profiles responsible for over 90%² of the total claim count.

The result? Faster, more confident decisions about which leads deserve your time and spend.

¹ Source: LexisNexis® Risk Solutions, internal data,2026
² Source: LexisNexis® Risk Solutions, internal data,2025

How effective is Lead Optimizer at improving customer acquisition decisions?

Make more informed acquisition choices:

	Start with a trusted identity Validate identities with LexID®—we can create a comprehensive view of an individual with over 99.99% precision¹.
	Avoid short-term shoppers Identify the 65%² of policyholders most likely to leave before first renewal.
	See riskier drivers sooner Pinpoint the profiles responsible for over 90%² of the total claim count.

The result? Faster, more confident decisions about which leads deserve your time and spend.

¹ Source: LexisNexis® Risk Solutions, internal data,2026
² Source: LexisNexis® Risk Solutions, internal data,2025

How do insurance marketers use Lead Optimizer?

Insurance marketing teams use Lead Optimizer to score both paid and organic leads with insurance-specific predictive intelligence—so you can see profitability signals from the start.

Strengthen your customer acquisition workflow:

	Improve paid lead efficiency Evaluate leads before purchase to decide which ones to bid on, and how aggressively to bid—so you can improve the ROI of your paid lead programs.
	Refine organic lead routing Qualify inbound leads and route them to the right channel or brand based on risk, retention and conversion potential.
	Make consistent decisions Apply the same insights across paid, organic and call-center leads, so insurance lead scoring is applied the same way.

Make more informed customer acquisition decisions—whether you buy a lead or one finds you organically.

How do insurance marketers use Lead Optimizer?

Insurance marketing teams use Lead Optimizer to score both paid and organic leads with insurance-specific predictive intelligence—so you can see profitability signals from the start.

Strengthen your customer acquisition workflow:

	Improve paid lead efficiency Evaluate leads before purchase to decide which ones to bid on, and how aggressively to bid—so you can improve the ROI of your paid lead programs.
	Refine organic lead routing Qualify inbound leads and route them to the right channel or brand based on risk, retention and conversion potential.
	Make consistent decisions Apply the same insights across paid, organic and call-center leads, so insurance lead scoring is applied the same way.

Make more informed customer acquisition decisions—whether you buy a lead or one finds you organically.

What models power Lead Optimizer?

Lead Optimizer is supported by non-FCRA predictive models built on industry-wide, insurance-specific data. That means you get a more comprehensive view of risk, retention and conversion potential—at the individual level.

Understand what drives lead performance with:

	LexisNexis® Marketing Risk Classifier Align new business with your risk appetite to support more profitable growth.
	LexisNexis® Prospect Survival Focus acquisition on consumers more likely to stay through the first policy term.
	LexisNexis® Prospect Qualifier Target leads where your rates are most competitive to focus where you can win.

Built on data that no in-house or off-the-shelf model can replicate, these proprietary models can help give you a market-wide view that turns every lead decision into a competitive advantage.

What models power Lead Optimizer?

Understand what drives lead performance with:

	LexisNexis® Marketing Risk Classifier Align new business with your risk appetite to support more profitable growth.
	LexisNexis® Prospect Survival Focus acquisition on consumers more likely to stay through the first policy term.
	LexisNexis® Prospect Qualifier Target leads where your rates are most competitive to focus where you can win.

Built on data that no in-house or off-the-shelf model can replicate, these proprietary models can help give you a market-wide view that turns every lead decision into a competitive advantage.

LexisNexis® Lead Optimizer is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute a “consumer report,” as that term is defined in the FCRA. Accordingly, LexisNexis® Lead Optimizer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. LexID® is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, LexisNexis® LexID may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or for any other eligibility purpose that would qualify it as a consumer report under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis, the Knowledge Burst logo, LexID are registered trademarks of RELX Inc., Copyright © 2026 LexisNexis Risk Solutions.

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Improve lead qualification with LexisNexis® Lead Optimizer