Lead Optimizer

Assess insurance leads more effectively with insurance-specific lead scores

Assess insurance leads derived from carriers own website and purchased externally more effectively and quickly. 

Lead Optimizer saves you time and resources by helping to eliminate unproductive leads.


Be More Effective
Lead Optimizer identifies the more promising prospects by assessing and scoring insurance leads.

Optimize Resources

Prioritize agent efforts and marketing resources to promising web-generated organic leads. Save time and money by reducing unproductive purchased leads.

Better Understand Your Leads
Append valuable insurance-specific attributes and scores that provide an indication of the likelihood of policy conversion.


Prioritize Leads
Know which leads are more likely to result in a quote and policy. Lead Optimizer assigns insurance-specific lead scores.

Identify Duplication
Identify existing customers and duplicate leads using LexID®. Lead Optimizer also screens for identity fraud.

Streamline Workflow

Improve your lead-handling processes. Lead Optimizer filters leads based on data-driven routing decisions.

Maximize ROI
Identify which web-derived, organic leads to prioritize. Reduce unproductive purchased leads early in the lead generation process.
LexisNexis® Lead Optimizer is not provided by "consumer reporting agencies," as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) ("FCRA") and do not constitute "consumer reports," as that term is defined in the FCRA. Accordingly, Lead Optimizer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.

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