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Improve lead qualification with LexisNexis® Lead Optimizer

Automate the insurance lead qualification process to gain a more complete picture of a consumer’s potential to drive more profitable growth

LexisNexis® Lead Optimizer


Efficiently Prioritize Profitable Leads to Improve Acquisition Costs

LexisNexis® Lead Optimizer helps automate the lead qualification process to gain a more complete picture of a consumer’s potential, driving more profitable growth. Lead Optimizer utilizes insurance-specific data to help validate a lead’s identity, loss propensity, and attrition risk before a carrier makes a purchase decision.

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Advanced analytics to filter out fraud, existing policy holders and duplicate leads

LexisNexis® Lead Optimizer starts with and leverages LexID® to validate identities, followed up with identifying existing customers, fraudulent and duplicate leads.  

LexID® is used to resolve, match and manage information for more than 285 million U.S. consumer identities. This patented linking and clustering method is the machine behind many LexisNexis® Risk Solutions products that leverage authentication, verification and other identity management capabilities.


When we acquire a new record, LexisNexis® Risk Solutions assigns our own unique identifier, LexID® . LexID is not derived from personally identifiable information, like a social security number.


Records with intersecting data points are linked together by LexisNexis® Risk Solutions patented Scalable Automated Linking Technology and are then assigned the same LexID.


Identity profiles are continuously updated to ingest new records. This dynamic process paints an extremely accurate picture that accounts for identity changes over time.

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Identify prospects whose risk profiles better align with the risk appetite of your organization

LexisNexis® Marketing Risk Classifier and Prospect Survival Models are the primary drivers behind segmenting qualified leads for a carrier’s book of business:

Marketing Risk Classifier Model helps segment insurance risk profiles aligned with an insurer’s underwriting standards.

Prospect Survival Model helps to give a carrier insight into the consumers that are likely to be retained after the first renewal period, improving retention and countering profitability pressures.

Used together, Marketing Risk Classifier Model and Prospect Survival Model give a strong indication of a consumer’s lifetime value potential.

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Append additional information on insurance leads

LexisNexis® Lead Optimizer enhances insurance-informed data and leads with valuable attributes including:

Driver counts

Housing status



Vehicle counts

Education level



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Prioritize leads ensuring customers are acquired at the right price

LexisNexis® Lead Optimizer helps prioritize and stage qualified insurance leads for carriers before purchasing and routing with:

Insurance-specific models

Insurance-informed attributes

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Features and Benefits

Prioritize leads with high lifetime value potential using insurance-specific lead scoring

Score leads based on their risk profile and policy life expectancy

Better segment the full spectrum of inbound leads to help inform spend allocation

Validate identities to filter out potential fraudulent activity, existing policy holders and duplicate leads

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Learn how LexisNexis® Lead Optimizer can help you prioritize profitable leads to improve acquisition costs

LexisNexis® Lead Optimizer is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, Lead Optimizer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis and the Knowledge Burst logo are registered trademarks of Reed Elsevier Properties Inc., used under license. Copyright © 2023 LexisNexis. All rights reserved.