Best prospect first

Can You Identify Your Absolute Best Prospects and Avoid Wasted Spend?

You might be surprised to learn that some of your ideal customers don’t fit the expected persona. That’s why person-level marketing data is so valuable to effective targeting that improves ROI. 

Using Unique Data Sets for Campaign Targeting

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Get the Ebook: Discover New Insights That Lead to Your Best Prospects 

Economic stability, purchasing power, relationships and more.

The financial services landscape is getting ever more competitive in 2021: Consumer spending is on an upswing1, while household savings is also strong.2 It’s a good time to market financial products. But marketing budgets are finite. You need to make every dollar count. Can you make magic happen? Absolutely — when you enhance your traditional data sets with alternative marketing data that fine-tunes your picture of a person.

In our Best Prospects First ebook, we take you through five ways to harness more effective insights. From rethinking the “persona” approach, to making data management a marketing priority, you’ll come away with clear, actionable guidance. Including actual case study examples of how financial marketers are using additive data to:

  • Increase campaign ROI
  • Lower acquisition costs
  • Reduce the risk of adverse selection
  • And achieve higher data quality overall

Download your copy of the Best Prospects First ebook today.

1. The Balance, “Consumer Spending Increases 10.7% in Q12021,” May 22, 2021
2. JPMorgan Insights, “The Return of Consumer Spending,” March 2, 2021

Financial Services Corporations
Customer Acquisition Data Management

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The information contained on this page is for educational purposes only; it is not intended to and shall not be used as legal advice. The Profile Booster services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, the Profile Booster service may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.

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