Successful customer acquisition is about cultivating connections with the right prospects: those who are most likely and best able to respond right now.
Consumer marketing data factors heavily into customer acquisition strategies. Often this consists of basic demographics and marketing personas. A good start but may not be enough. Campaign resources are finite. Competition is growing. Enhanced data sets can help you:
LexisNexis® Profile Booster offers more than 400 model-ready marketing attributes designed to give you constructive information about prospects. Market to real people — not theoretical personas — using data that isn’t created from modeling or surveys.
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Here’s how it works: One company wanted to better understand who their “best customers” are, defined by lifetime value (LTV). We helped their marketing team combine demographic and household data, applied it to 50,000 real customer profiles — and discovered that a particular customer segment generated 2.6x higher LTV. This helped the company tailor marketing messages that better connected to unique needs of that group.
Exceptional identity management and data linking capabilities enable you to pinpoint relatives and associates connected to a consumer. This may include current or former business partners, roommates and other relationships. Extend the marketing sphere of influence to others who may share similar lifestyle and interests. Turn your “best customers” into a rich source of “best prospects.”
Harness the power of
We’d love to boost your results.
Let’s talk about how Profile Booster can help you build more business. Contact us at 1-800-953-2877.
The information contained on this page is for educational purposes only; it is not intended to and shall not be used as legal advice. The Profile Booster services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, the Profile Booster service may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.
This document is for educational purposes only and does not guarantee the functionality or features of LexisNexis products identified. LexisNexis does not warrant this document is complete or error-free.
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