Expand Tailored Targeting Efforts by Leveraging True Social Networks
Strengthen campaign results by identifying similar associates and relatives.
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Extend the value of profitable relationships with proven consumer intelligence
88% of global consumers trust recommendations from people they know more than any other channel1
Successful marketing results start with a concentrated and customized approach to targeting the most viable leads. LexisNexis® Relatives and Associates combines our powerful proprietary linking technology and advanced analytics with 109 billion records on over 260 million active adult consumers to locate people who are similar to — even related to — your most profitable responders.
77% and 74%
of Gen X and Gen Z/Millennial consumers have purchased products or services based on recommendations from family members2
30%-57%
more new customers are brought in by referred customers, creating a profitable cycle for businesses3
We help you identify high-value targets for affinity marketing — such as new wealth management prospects — by delivering rich insights into customer demographics, preferences and behaviors. With powerful linking technology, we connect consumers with their networks to amplify engagement and boost marketing performance. Our trusted data hygiene and advanced analytics ensure your files are accurate, actionable and ready to drive results.
Improve outreach by understanding the people connected to your best customers
Relatives and Associates leverages 190B records on 260M+ active consumers and thousands of sources to help your business:
Expand your addressable market
Increase marketing ROI
Connect to more precise consumer perspectives
Turn affinity marketing insights into customer growth and measurable ROI
Contact us to learn more about Relatives and Associates
1. Nielsen, 2021. “Nielsen 2021 Trust in Advertising Study”. https://www.nielsen.com/insights/2021/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high/
2. Ipsos, 2022. “What The Future: Spending”. https://www.ipsos.com/en-us/future/spending
3. Harvard Business Review, 2024. “Research: Customer Referrals are Contagious”. https://hbr.org/2024/06/research-customer-referrals-are-contagious
2. Ipsos, 2022. “What The Future: Spending”. https://www.ipsos.com/en-us/future/spending
3. Harvard Business Review, 2024. “Research: Customer Referrals are Contagious”. https://hbr.org/2024/06/research-customer-referrals-are-contagious