Expand tailored targeting efforts by leveraging true social networks.
Successful marketing results start with a concentrated and customized approach to targeting the most viable leads. LexisNexis® Risk Solutions Relatives and Associates tool combines our powerful proprietary linking technology and advanced analytics with 78 billion records on over 250 million active consumers to locate people who are similar to your most profitable responders.
Benefits
We can help expand your addressable market and increase returns on your marketing investment by identifying ideal targets for affinity marketing, including, alumni identification, credit union membership, non-profits, publishers, retailers, telecoms, the hospitality industry and many more.
Features
Relatives and Associates is just one of many effective solutions available from LexisNexis® Risk Solutions. Like many other smart marketers, you can depend on our spectrum of solutions to:
- Gain insights into the demographics, needs, preferences, and behaviors or customers and prospects
- Deploy highly effective data hygiene to update your files with quality information from a trusted brand
- Connect consumers to their businesses
- Use advanced information technology to link people with their relatives and associates
- Benefit from the efficiency of our advanced analytics to enhance your marketing initiatives
- Leverage the breadth and depth of 78 billion records