Achieve B2B marketing success and improve response rates with targeted business data.
Gaining marketing traction in an already saturated business market is complicated. LexisNexis Business Marketing Lists combines comprehensive coverage of high value business information with advanced linking technology and innovative analytics to deliver actionable marketing lists that improve accuracy and precision.
Raise marketing effectiveness with robust business information
Your next marketing campaign will be vying for limited attention among business prospects who receive multiple messages across multiple channels every day. Starting with the correct key business representatives is imperative to campaign success.
Business Marketing Lists can boost campaign effectiveness for many types of companies including:
- Financial services (loans, small business cards)
- Banks
- Digital lenders
- Marketplace lenders
- Communications
- Digital media
- Corporations
Benefits
LexisNexis Business Marketing Lists delivers a tailored marketing list for direct outreach built from your specific criteria. This gives marketers a high degree of precision and enables your business to:
- Achieve higher response rates due to better targeting
- Improve match rates for digital onboarding
- Increase mail delivery rates
- Capture higher returns on your marketing investment
Features
Start your next campaign with the advantage of a refined, more accurate list of approved, unrestricted business contacts that improves targeting precision and strengthens overall B2B campaign performance.
Business Marketing Lists delivers the advantage of industry-leading coverage of businesses and their representatives, augmented by advanced analytics and proprietary linking technology. Begin your campaign with a customized list of the most current and correct approved, unrestricted business contacts. Confidently capture higher response rates and increase campaign ROI with LexisNexis Business Marketing Lists.
You can order a list of high quality businesses and the contacts associated to those businesses based on your specific criteria. Your list is built from existing, unrestricted data sets that are marketing approved sources and are not regulated by GLBA (Gramm-Leach-Bliley Act), FCRA (Fair Credit Reporting Act) or DPPA (Driver’s Privacy Protection Act).
How it works
You provide us with your specific list criteria that can include:
- Firmographics (age of company, size of business, phone, email, annual revenue, etc.)
- Industry (SIC and NAICS codes)
- Geographic area (business address, state, city, zip code, county)
- Business contacts (title and title variation, executive)
Our data modeling team will generate counts and a list of all the businesses and business contacts associated with the businesses that meet your request criteria. After you receive the count information, you can decide to add or reduce criteria, purchase the complete file or purchase part of the file.
Extend your marketing capabilities with more expansive business insights
For an even deeper, more detailed view into a business and the people associated with a business, you can combine LexisNexis Business Marketing Lists with additional business and consumer marketing products.
- LexisNexis® Business Append and Filter is a batch solution with more than 500 fields of data built from more than 10,000 sources of public records, proprietary information and alternative data files. This solution quickly appends information on the business entity, including address and phone, firmographics and industry details, derogatory information and executives to connect you to a current and comprehensive picture of a small to mid-sized business.
- Customize marketing offers with LexisNexis Profile Booster. This solution provides attributes that deliver a more robust picture of a prospect’s household, relatives/associates, buying preferences, economic stability and purchasing power to help personalize offers and boost response rates.