Customize Your Marketing Strategies With Alternative Data
Leverage sophisticated consumer insights.
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Leveraging new perspectives for personalized customer experiences
As banking becomes increasingly digital, financial institutions can use data-driven customization strategies to keep pace with evolving consumer expectations.By emulating the most successful retail brands’ personalization strategies, financial institutions can tailor their approaches to identifying prospects, retaining customers and solidifying brand loyalty.
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Identifying prospects |
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Retaining customers |
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Solidifying brand loyalty |
Turning a blind spot into an opportunity
Due to the decreasing predictive performance of traditional credit data, lenders are unable to evaluate up to 25% of applicants. Those who can overcome this gap stand to acquire a substantial competitive advantage.Seize new growth opportunities using these powerful data solutions:
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Alternative credit data |
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Identity data |
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Advanced linking capabilities |
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Industry leading modeling and analytics |
Read the full report to learn more about maximizing alternative data to gain a more comprehensive view of your customers
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For the purposes of this document, alternative credit data (sometimes referred to as alternative data) is data that incorporates life event insights like professional licenses, asset ownership and public records, as well as contemporary credit-seeking behaviors from markets like online lending and short-term lending. Alternative data is not credit account information. Alternative data may also include the digital exhaust generated by consumers as they interact commercially online.