ATLANTA — To help carriers understand the ever-changing market and offer benchmark insights, LexisNexis® Risk Solutions released its latest Insurance Demand Meter, reporting on Q4 U.S. auto insurance shopping activity, as well as 2020 year-end trends. The Meter shows that both shopping and new business policy volumes increased overall in the fourth quarter, and that despite the ups and downs throughout the year, 2020 ended relatively strong. The year concluded with an annual shop rate of 41%, which, while consistent with each quarter in 2020, is the highest since we began collecting the data.
Shopping activity is hot, but conversion appears tricky
The auto insurance shopping quarterly growth rate averaged 4.7% in Q4, ending the year relatively high at 10.9%. New business growth also increased from the end of the previous quarter to 3.9%, yet the year-over-year growth rate for the quarter was 0.6%, lagging behind shopping activity.
“Considering all the events that shaped 2020, the fact that the market had some growth is a great benchmark for 2021,” said Tanner Sheehan, associate vice president of auto insurance at LexisNexis Risk Solutions. “We’re already starting to see patterns emerge when it comes to stimulus check distributions, and we look forward to seeing how correlations like that continue to play out in the year ahead.”
Gap remains between insured and uninsured shopping
Although both the insured and uninsured segments experienced an uptick in December, shoppers with existing insurance grew 15.1% while those who were uninsured declined -7.6%. With COVID-19 stimulus packages distributed, 2020 concluding rates indicate early signs of an uptick in the uninsured shopper segment heading into 2021, which aligns with the trends we saw earlier in the year with the Q2 stimulus payouts.
“It’s promising for the industry to see that the latest round of stimulus checks are enabling Americans to get back on the road and we’re cautiously optimistic that as the COVID-19 vaccines are more broadly administered a return to normalcy may be possible. With early discussion of additional stimuli, we look forward to continuing to examine the trends and identifying new opportunities of U.S. auto insurers in the year ahead,” Sheehan said.About the LexisNexis Insurance Demand Meter
The LexisNexis Insurance Demand Meter is a quarterly analysis of shopping volume and frequency, new business volume and related data points. LexisNexis Risk Solutions offers this unique market-wide perspective of consumer shopping and switching behavior based on its analysis of billions of consumer shopping transactions since 2009, representing nearly 90% of the universe of shopping activity.
To download the latest Insurance Demand Meter, click here.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions includes seven brands that span multiple industries and sectors. We harness the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.