Extend Profitable Offers with Expanded Risk Visibility
As the credit card market continues to expand, it’s estimated that “credit invisibles” represent $10-15 billion a year in uncaptured revenue.1 Alternative data can help quickly clarify risk and uncover profitable opportunities within this underserved market segment as well as across your current membership base.
With FICO® Score XD, over 25% of this underserved population can now be scored for accurate risk assessment and expanded outreach. Research shows that when applying alternative data components to the credit analysis, more than one-third of individuals will score 620 or higher.
1. Database Marketing Institute, “ROI, Profitability and Lifetime Value,” 2016.