Small businesses don’t have the same data footprint as large businesses. That means you need to leverage alternative data sources to get the information you need to fully assess potential partners.
In addition to assessing the business, you also need to look at the principals and owners. This information can be harder to find.
By leveraging alternative data on the business and the people behind the business, you can get the information you need to make informed decisions about the partners you bring on board.
These critical data sources include: