Data Wakes in Healthcare Reveal
Paths to Equity and Efficiency
“Healthcare is broken, and certain populations are feeling the failure harder than others.
Healthcare DataWake explores the waves of data consumers bring with them (the bow wake)
and leave behind (the stern wake) as they interact with the healthcare ecosystem. Recognizing
the patterns within these ‘data wakes’ can reveal innovative, yet pragmatic ways to unlock
equitable access, efficient operations and better health for all.”
Episode 5: Expanding Access- How DTC Models and SDOH Data Are Reshaping Life Sciences
Adam and Damion Nero, Head of Data Science, U.S. Medical at Takeda, explore how the life sciences industry is rethinking access by embracing direct-to-consumer (DTC) approaches and integrating social drivers of health (SDOH) data. Watch as they unpack the shift from centralized, one-size-fits-all models to more flexible, patient-centric strategies that meet people where they are.
Healthcare DataWake Episodes
Episode 5: Expanding Access- How DTC Models and SDOH Data Are Reshaping Life Sciences
Adam and Damion Nero, Head of Data Science, U.S. Medical at Takeda, explore how the life sciences industry is rethinking access by embracing DTC approaches and integrating SDOH data.
Episode 4: Managing Healthcare Challenges in a Time of Uncertainty
Adam and Joel White, President and CEO of Horizon Government Affairs, discuss the role of data and technology in today's unpredictable regulatory environment.
Episode 3: Improving patient engagement and health literacy in one of our nation’s largest states.
Adam and Ken Walters, COO of Community Care Plan, discuss the need for up-to-date, accurate data impacts barriers to patient engagement.
Episode 2: We Need More Diversity and Cultural Humility in Leadership, Clinical Roles and Trials
Mary Stutts, CEO of the Healthcare Businesswomen's Association joins Adam to discuss the need for diversity in healthcare.
Episode 1: A Balancing Act – Protecting Your Healthcare Data Without Limiting Your Access
Adam explores the complexities of data ownership with our very own Chief Information Security Officer, Flavio Villanustre.
Transform Patient Care by
Understanding Their Journey
The American healthcare system is failing the same people it aimed to serve. It’s not just broken, it’s fully biased. Disparities are real, and our industry has been stuck exchanging lip service without real action. If we get better at connecting and understanding all parts of a person’s healthcare journey – including what used to be thought of as data exhaust or data runoff – we get a holistic picture of their situations, struggles and needs and can start to deliver insights that enable the right care and services at the right time.People create a recognizable and useful data wake (more than what electronic medical records show) as they navigate through the choppy waters of the American healthcare system. Healthcare DataWake dives into expert discussions, uncovering unique and shared patterns so we can be more proactive in care management, clinical trials, and operations, ultimately driving better outcomes.
Like a boat’s wake shifts with currents, winds and speeds, people’s healthcare data wakes also change constantly. Recognizing and anticipating these changes is not just important, it’s crucial to maximizing data’s value to deliver better care.
