LexisNexis commissioned an independent consultant to conduct research into consumer awareness of Usage-Based Insurance (UBI). This revealing study offers insight into how drivers view the use of on-board data collection devices. Do they view them as intrusive or appealing? And what are the most promising strategies for driving enrollment?
The study also explores consumer views of smartphone-based UBI programs. In this scenario, an app on their iPhone or Android device collects and transmits the driving information. Consumer interest in this approach is promising. Especially if the program offers additional benefits such as emergency features, traffic updates and maintenance alerts.
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