Campaign Analyzer

Understand your insurance specific marketing attribution with Campaign Analyzer

Help identify the impact of brand impression, marketing and customer communications. Campaign Analyzer helps you evaluate your current marketing programs to drive improved results.


Measure Success
Evaluate acquisition campaign effectiveness. Campaign Analyzer measures marketing campaign results to inform future initiatives.

Customize Your Campaigns
Better identify your target markets. Tailor acquisition campaigns to address their wants and needs.

Understand Your Audience
Track campaign results for valuable insights. Deepen your understanding of quoted population profiles.


Understand Your Results
Overcome the challenges of analyzing marketing campaign results. Campaign Analyzer provides detailed reports based on robust insurance-specific data.

Improve Marketing Initiatives
Get specific insights into the policy, shopping, demographic and lifestyle profiles of potential customers. Identify opportunities for marketing improvement.

Make Better Decisions
Evaluate your programs based on detailed insurance-specific data. Campaign Analyzer reports include responses, conversions, events and demographic information.
LexisNexis Campaign Analyzer is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, Campaign Analyzer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. 

Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.