Learn risk prevention strategies that balance the customer experience.
The rise of synthetic identities and automated botnet attacks makes it extremely difficult to verify the identity of “real” customers and authenticate repeat visits. You have to catch the fraudsters without alienating the desired consumers. It takes finesse, because going about it the wrong way could result in declining a legitimate customer—and losing much more than that one transaction. Fighting fraud requires a careful balance between risk prevention and customer experience.
Read this article to learn mobile commerce risk prevention strategies that balance the customer experience.
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