Advanced identity verification: The path to balancing security with patient experience

Patients are approaching healthcare like consumers. They want the same experience from providers and insurers they get from online retail, and ease and trust in these moments impact care. Overall customer experience is an important new dimension of positive care outcomes.

In today’s healthcare landscape, patients expect the same seamless, digital-first experience they’ve come to rely on from online retailers. But while convenience is key, security has never been more critical. With data breaches in healthcare reaching record highs - in fact, according to U.S Health and Human Services, in 2024 alone more than 400 organizations reported breaches affecting nearly 60 million identities.

Whether you’re leading IT, security or digital engagement in healthcare, this white paper offers practical insights and a clear strategy to future-proof your organization against evolving cyber threats. Learn how to strengthen your defenses without introducing unnecessary friction into patient journeys - a critical move in a world where bad digital experiences can damage relationships and outcomes alike.

In this white paper, you’ll learn:

• Why healthcare data is a prime target - and why that’s not changing anytime soon.
• The hidden risks of increased patient portal usage and digital access disparities.
• How modern identity verification technology balances ease of access with robust protection.
• Ways to evaluate patient behavior, device risk and digital identifiers behind the scenes.
• The role of multi-factor authentication and AI in defending against synthetic identity fraud.
• How to leverage third-party expertise to address capability gaps and resource constraints.

Download the white paper to explore how smarter identity verification can help you protect patients, ensure compliance and drive better digital experiences.