Why an Effortless Patient Journey Starts with
High-Quality Data

Imagine receiving the wrong medication because your records were confused with another patient’s. Or picture a doctor making treatment decisions without access to your complete medical history because your records are scattered across disconnected systems.  These scenarios play out every day across the healthcare system. In fact, within a single organization, one in five patients may not be matched to all their records.¹  In a world where we expect seamless consumer experiences, healthcare continues to struggle with a fundamental challenge: accurately identifying patients and members and connecting their health information across systems.  

Data Quality Roadblocks

These data quality problems are commonly due to the following: 

• Disparate data sources 
• Duplicate records 
• Issues with digitization and electronic health records 
• Human errors 
• Lack of unique identifiers 

The Consequences of Poor Patient and Member Data Reconciliation

Mistaken identities and unmatched patient and member records can create numerous real-world consequences: 

• Missed opportunities for preventive care and early intervention 
• Dangerous medication errors and adverse drug interactions 
• Misdiagnosis and treatment delays 
• Unnecessary duplicate tests and procedures 
• Eroded patient and member trust in healthcare providers and health plans 

In our latest ebook, Building Bridges Across the Patient Experience: Solving Mistaken Identities and Reconciling Unmatched Records for an Effortless Patient Journey, you’ll meet fictional patient Sophia. Follow Sophia as she navigates a healthcare journey rife with data disconnects that cause a missed diagnosis, care delays and an identity mix-up.

The Path Forward: Better Data, Better Experience

Our ebook explores how healthcare organizations can overcome data quality challenges by: 

• Creating a comprehensive view of patients and members by linking records and improving interoperability 
• Enriching patient and member demographic profiles with up-to-date information 
• Enhancing the digital experience with smart identity verification that quickly recognizes trusted users 

When healthcare organizations prioritize data quality and identity management, patients like Sophia experience seamless care transitions, safer treatment plans and frictionless digital interactions.  

Download the ebook to see how your organization can improve patient and member experiences through better data and insights. 

¹https://www.pewtrusts.org/en/research-and-analysis/reports/2018/10/02/enhanced-patient-matching-critical-to-achieving-full-promise-of-digital-health-records