Append and link your customer data to keep it updated across the enterprise.
Customer data fuels your business in our increasingly personalized and digital world. But is that data reliable and complete? How much is outdated? What are the costs to your business?
Benefits
LexisNexis Customer Data Management enables you to keep your customer data updated across the enterprise.
- Clean and normalize your data
- Link your data for a more comprehensive view of your customer across the enterprise
- Enhance existing data to create more robust and complete customer profiles
- Review data regularly to maintain quality
- Get automatic updates of names, addresses, phone numbers and more
Features
- Create an accurate view of an individual with our LexID® persistent link across multiple touchpoints and data silos
- Eliminate false positives and build an extremely comprehensive and accurate representation of individual consumers
- Patented data linking connects pertinent information across multiple sources to reveal insights not apparent from a single source
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The LexisNexis® Customer Data Management product is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. Non FCRA § 1681, et seq.) (“FCRA”) and does not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, Customer Data Management services may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Due to the nature and origin of public record information, the public records and commercially available data sources used in reports may contain errors.