Julianne Cummings

Julianne Cummings

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Insurance
Julianne Cummings

Director, Acquisition and Retention

Julianne Cummings is director of Acquisition and Retention for LexisNexis® Risk Solutions. In this role, Julianne is responsible for the development of acquisition and retention solutions for the insurance industry, leveraging the company’s core data and analytics capabilities. Her recent focus has been on using insurance-informed data to enhance acquisition marketing segmentation and targeting within the auto and life insurance industries.

Prior to joining LexisNexis Risk Solutions in 2016, Julianne spent nearly 10 years at AAA Western and Central New York, where she served as director of marketing. In that role, she led the strategic development of acquisition and retention solutions for AAA Insurance and Membership. Prior to her time at AAA, she held various roles in marketing and advertising in the insurance, automotive, financial services and consumer package goods industries.

Julianne earned a bachelor's degree in broadcast journalism and political science from Syracuse University.