Lynette Childs is Director of Market Planning for Vital Records at LexisNexis Risk Solutions, where she leads strategy and market direction supporting vital records agencies nationwide. She brings deep experience at the intersection of public health, government operations, and technology, with a career spanning science, data stewardship, and organizational leadership. Prior to joining LexisNexis Risk Solutions, Lynette served as State Registrar for Wisconsin, overseeing a complex vital statistics program and advancing data integrity and modernization efforts. She is a trusted advisor to jurisdictions navigating evolving policy, operational, and public health demands.