Parul has 12+ years of analytics experience, of which includes 6+ years of experience in the fraud and identity space. She is a certified fraud examiner and identity protection advisor. She works closely with eCommerce merchants, payment processors, healthcare, telecom, online gambling and media companies to help reduce friction and fraud while improving customer experience. Her expertise is in creating risk appropriate workflows for customers and she is passionate about making eCommerce safe and profitable everywhere. She is also a Level 1 CrossFit trainer and an industry speaker, most recently at MRC, CNP, and eTail West.