MEDIA ALERT
LexisNexis Risk Solutions Releases Mid-Year 2025 Snapshot on Vehicle Brand Loyalty

07/16/2025

WHAT:
LexisNexis® Risk Solutions, a leading provider of data, analytics and technology for the automotive and insurance industries, released a mid-year special report, the LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study, indicating that the new vehicle brand loyalty rate reached 53.3% between January 1 and June 1, 2025. This is up 1.2 percentage points from 51.2% at the end of December 2024 and is close to the pre-pandemic levels of 54.2%.

The study mapped consumer loyalty to the vehicles they drive and explored whether owners purchased a vehicle with the same brand or switched to a competitor. In the first half of 2025, more than nine automakers marked consumer loyalty scores higher than in 2024.

A number of trends that impact brand loyalty are included In the LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study, such as tariffs on the horizon, supply chain constraints, the adoption and incentives for electric vehicles and overall pricing. 

^{_{Source: LexisNexis® Risk Solutions Loyalty Market Reporting, as of June 2025}}

WHO:           
LexisNexis Risk Solutions Vehicle Intelligence experts, including Michael Yakima, product principal, and David Nemtuda, AVP of connected car, are available for media interviews.

WHEN:
Tuesday, July 15, 2025

WHERE:
LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study on Insights and Resources for more details on which automaker leads brand loyalty today.

CONTACT:
Regina Haas, LexisNexis Risk Solutions, [email protected], +1.678.896.1463
Dean Carney, Brodeur Partners for LexisNexis Risk Solutions, [email protected], +1.646.746.5607

About LexisNexis Risk Solutions
LexisNexis® Risk Solutions provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. Headquartered in metro Atlanta, Georgia, the company has offices throughout the world, serves customers in more than 190 countries and territories and is part of RELX. For more information, please visit LexisNexis Risk Solutions and RELX.