MEDIA ALERT
LexisNexis Risk Solutions Releases Mid-Year 2025 Snapshot on Vehicle Brand Loyalty

07/16/2025

WHAT:
LexisNexis® Risk Solutions, a leading provider of data, analytics and technology for the automotive and insurance industries, released a mid-year special report, the LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study, indicating that the new vehicle brand loyalty rate reached 53.3% between January 1 and June 1, 2025. This is up 1.2 percentage points from 51.2% at the end of December 2024 and is close to the pre-pandemic levels of 54.2%.

The study mapped consumer loyalty to the vehicles they drive and explored whether owners purchased a vehicle with the same brand or switched to a competitor. In the first half of 2025, more than nine automakers marked consumer loyalty scores higher than in 2024.

A number of trends that impact brand loyalty are included In the LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study, such as tariffs on the horizon, supply chain constraints, the adoption and incentives for electric vehicles and overall pricing. 

^{_{Source: LexisNexis® Risk Solutions Loyalty Market Reporting, as of June 2025}}

WHO:           
LexisNexis Risk Solutions Vehicle Intelligence experts, including Michael Yakima, product principal, and David Nemtuda, AVP of connected car, are available for media interviews.

WHEN:
Tuesday, July 15, 2025

WHERE:
LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study on Insights and Resources for more details on which automaker leads brand loyalty today.

CONTACT:
Regina Haas, LexisNexis Risk Solutions, [email protected], +1.678.896.1463
Dean Carney, Brodeur Partners for LexisNexis Risk Solutions, [email protected], +1.646.746.5607

About LexisNexis Risk Solutions
LexisNexis^® Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.