Advanced Identity Verification Provides Security During Enrollment

Use Identity Verification to Prevent Open Enrollment from Becoming Open Season for Identity Theft 

After the open enrollment period begins for your plan, you may be excited to see the number of new enrollees rolling in to your healthcare portal. However, chances are that hidden within the wave of enrollees are some new members who are not who they say they are. 

It’s an unfortunate reality. Enrollment fraud remains a major challenge for payers. It is an ongoing issue any time of the year, but the stakes are higher during open enrollment. Cybercriminals know their best chances of slipping into your healthcare portal unnoticed is when plans handle a greater number of new enrollees in a short amount of time. 

Many new enrollees include people who move, switch doctors or have a new employee health plan. These are all legitimate reasons for enrolling in a new health plan. But how do you verify all these new members are who they say they are?  

Due Data Diligence 

The goal is to stay one step ahead of the cybercriminals, to prevent this type of activity and to provide a positive digital experience. And it’s better to act in advance than try to recoup money lost through fraudulent enrollments.  

Identity verification is key. It’s part of smart technology that helps you spot potentially phony or inconsistent identity data at or before enrollment. This can be your most powerful defense against a healthcare online fraud. 

A completely fictional enrollee might be easier to flag than a new enrollee with a mix of real and fake information. So, criminals might use a legitimate name with a fake address or vice versa. The name bad actors try could be a deceased person, a minor, or someone who is not eligible for enrollment, for example. 

But beware, these are not their only tricks. Others you should watch for are outlined in an updated ebook on health plan identity theft discussing “Are your new enrollees who they say they are? How to minimize identity theft during enrollment season.” 

Find the Balance Between Security and Digital Experience 

It can be difficult to fight off the bad actors on your own, especially during your busiest time of year. They know that. So, payers need a data analytics partner with the tools and expertise to stop cybercriminals in their tracks without frustrating trusted users. The right data partner can help you set up early alerts and make dishonest enrollees stand out so it’s easier to root them out of your new member lists.  

Today, identity verification and authentication solutions are sophisticated. You can identify known cybercriminals when they come to your healthcare portal without trusted users even knowing, creating a positive digital experience.  

Look for a partner that offer a range of identity verification solutions so you can find what you need to align with your defined risk parameters. One that can authenticate enrollee identities quickly using verified databases. They should be able to compare data elements against a vast store of data from public records, privately sourced data repositories, government lists and digital identity data of known cybercriminals. 

What are some of the costly dangers if fraudulent enrollees come on board? 

• You overpay for claims made by fraudulent parties
• You’re liable for fines under the False Claims Act
• You have to return premium payments 

And when bad actors get away with these nefarious activities, they often grow bolder. Breaches of health data are becoming so large and common that experts now just assume bad actors have the data they need. The key now is to prevent them from using it.