With all of pharma’s key markets rethinking reimbursement, the onus is on companies to find ways to deliver the evidence payers want regarding the value of the drug to the health care market. The rise of new sources of real-world data and the informatics capabilities to derive insights from the figures gives pharma a way to meet these demands. But to make the most of the information, the industry must re-think its practice and consider a health care data management solution.
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