Gambling Company Leverages Digital Identity Intelligence



Contact Us

Gambling Company Recognizes Punters Looking to Unfairly Game the System

Differentiate Fair Punters from Unwanted Fraudsters in Near Real Time

Case Study - Fraud and online gambling

Dynamic digital identity intelligence differentiates fair punters from unwanted fraudsters in near real time


This gambling company has a reputation as one of the most trusted brands in the industry. The brand has a strong ethos of upholding fair play practices, relying on detecting and blocking behavior that jeopardizes company reputation or the enjoyment of its many trusted customers. It offers sports betting products online, by telephone and on mobile devices, which now account for a high percentage of overall transactions.

By leveraging LexisNexis® ThreatMetrix®, the customer was able to:

  • Provide a better online service to its large base of trusted, returning customers.
  • Maintain a fair-play environment for all gamblers.
  • Identify and block problem returning punters in near real time to reduce unfair and fraudulent play.
  • Access a huge repository of global shared intelligence from the LexisNexis® Digital Identity Network® to better differentiate between good and bad gamblers.

The Business Problem

As online gambling grows in popularity and prevalence, it continues to attract a larger and more committed group of players. The vast majority of these are good, responsible gamblers who enjoy a regular flutter. However, the industry also attracts its fair share of punters who are looking to game the system, either through small time bonus abuse or fixed odds betting, through to large-scale fraudulent syndicates involved in match fixing and insider fraud.

At times, this kind of play can be compounded by the availability of new and evolving technologies that provide problem players with the cloak of anonymity to help them go undetected, hiding beneath stolen identities, spoofed devices and VPNs.

The company was looking for a solution that could help identify and block problem players, whether they were first-timers, or those who were consistently reoffending, perhaps under the guise of a new identity.

“With intelligence from LexisNexis Risk Solutions we can identify the return of problem players in near real time, blocking their transactions before they are processed. This may be players involved in unfair or fraudulent betting practices, or punters from regions where online gambling is illegal.” —Fraud Risk Manager

They needed to identify punters not involved in corruption scams such as match fixing or fraudulent play; continually placing bets that manipulate the market or previously been blocked but are attempting to reengage in play with stolen, spoofed or borrowed credentials.

It is key to ensure that good punters can play fairly and are not penalized by the behavior of bad players. It is also critical to detect and block players from restricted locations, such as regions where online gambling is illegal.

By leveraging digital identity intelligence, this gambling company can now detect problem behavior in near real time, before a bet is placed. LexisNexis® ThreatMetrix® helps the company detect returning devices associated with problem punters, new account creations registered with stolen or spoofed identity credentials, and unusual patterns in payment transactions.

Access Full Case Study

Download PDF

Have Sales Contact Me

Related Resources


Products You May Be Interested In