Differentiate Fair Punters from Unwanted Fraudsters in Near Real Time
Dynamic digital identity intelligence differentiates fair punters from unwanted fraudsters in near real time
This gambling company has a reputation as one of the most trusted brands in the industry. The brand has a strong ethos of upholding fair play practices, relying on detecting and blocking behavior that jeopardizes company reputation or the enjoyment of its many trusted customers. It offers sports betting products online, by telephone and on mobile devices, which now account for a high percentage of overall transactions.
By leveraging LexisNexis® ThreatMetrix®, the customer was able to:
The Business Problem
As online gambling grows in popularity and prevalence, it continues to attract a larger and more committed group of players. The vast majority of these are good, responsible gamblers who enjoy a regular flutter. However, the industry also attracts its fair share of punters who are looking to game the system, either through small time bonus abuse or fixed odds betting, through to large-scale fraudulent syndicates involved in match fixing and insider fraud.
At times, this kind of play can be compounded by the availability of new and evolving technologies that provide problem players with the cloak of anonymity to help them go undetected, hiding beneath stolen identities, spoofed devices and VPNs.
The company was looking for a solution that could help identify and block problem players, whether they were first-timers, or those who were consistently reoffending, perhaps under the guise of a new identity.
They needed to identify punters not involved in corruption scams such as match fixing or fraudulent play; continually placing bets that manipulate the market or previously been blocked but are attempting to reengage in play with stolen, spoofed or borrowed credentials.
It is key to ensure that good punters can play fairly and are not penalized by the behavior of bad players. It is also critical to detect and block players from restricted locations, such as regions where online gambling is illegal.
By leveraging digital identity intelligence, this gambling company can now detect problem behavior in near real time, before a bet is placed. LexisNexis® ThreatMetrix® helps the company detect returning devices associated with problem punters, new account creations registered with stolen or spoofed identity credentials, and unusual patterns in payment transactions.