The speed and global span of the digital economy demands a proactive way to quickly recognize trusted users and complete digital authentication across multiple devices, locations and behaviors. Static identity assessment methods and point solutions alone aren’t enough in verifying a person’s real identity in this fast-evolving digital landscape.
LexisNexis® Risk Solutions unifies online and offline identity attributes with LexID® Digital and supports near real-time risk-based digital authentication with this dynamically matched, tokenized customer identifier.
By leveraging LexisNexis® ThreatMetrix® and contributory digital intelligence from the LexisNexis® Digital Identity Network®, LexID Digital delivers a complete view of the customer identity.
With dynamic and actionable insights leveraged from billions of global online transactions, embedded machine learning and an intelligent decisioning platform, LexID Digital delivers a holistic view of the transacting user that enables your business to:
Balance Proactive Fraud Detection with Personalized Customer Experiences
Faster digital authentication decisions fuel revenues. Exceptional transaction speeds do not have to compromise effective fraud prevention. LexID Digital blends online and offline data elements for each transacting user to consistently identify a person and reliably recognize the same returning user across multiple devices, email addresses, physical addresses and account names. This level of consistency facilitates a higher level of personalized customer interactions while enabling your business to quickly isolate behavior anomalies and fortify fraud defenses in near real-time. LexID Digital captures a globalized cross-industry view of a digital identity by aggregating more than 35 billion annual crowdsourced global transactions via the LexisNexis Digital Identity Network.
LexID Digital is comprised of four components that create a complete picture of customer risk to better distinguish between trusted and fraudulent behavior, quickly inform decisions and keep valuable transactions in motion:
Unique Identifier: A unique tokenized digital identifier based on anonymized global shared intelligence from the Digital Identity Network.
Graph Visualization: An interactive visualization of associations and linkages between the digital identifier and entities, based on data and insights from the Digital Identity Network which analyzes 35 billion transactions annually.
Confidence Score: A dynamic score to qualify the likelihood of a current event being associated with a designated LexID Digital identifier — predicts the authenticity of the connecting user.
Trust Score: A dynamic score that reflects reliability of the connecting user of the LexID Digital for a given transaction.
Differentiate between Trusted Customers and Fraudulent Behavior with Dynamic Digital Identity Intelligence
LexID Digital helps your business confidently recognize trusted users across multiple devices, locations and behaviors so you can increase transaction speeds and accelerate revenue realization. By providing a trusted digital identifier that persists across every channel and omni-devices, LexID Digital delivers a deeper, multi-dimensional view into an identity, relationships between different entities and known behaviors to help enable your business to:
Capitalize on Digital Revenue Opportunities with a Complete View of Risk
LexisNexis, LexID, and the Knowledge Burst logo are registered trademarks of RELX. ThreatMetrix and Digital Identity Network are registered trademarks of ThreatMetrix, Inc. Copyright © 2019 LexisNexis Risk Solutions
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