Staying connected to your vehicle owners can make all the difference to your business, both when you sell a brand-new car to someone and when that vehicle is sold to a subsequent owner.
It is easy to lose track of a vehicle’s ownership if it is sold in a private negotiation or through an independent dealer. Such transactions often create a blind spot, making it difficult for automakers to trace the subsequent vehicle owner. That is not only a potential problem – including when it comes to deactivating the prior owner’s connected services, including data sharing and subscription billing – it is also a waste of possible opportunities to start building a relationship with a new customer and show the benefits of your brand.
Just to give an idea of how common those blind spots can be, two out of three car sales in the United States happen in the private market or with independent dealers1
. In 2019 alone, 40 million
previously owned vehicles were sold in the United States2
To help automakers better connect with subsequent owners, we created LexisNexis® Owner Check
Owner Check offers a single, consolidated view with the most accurate, complete, and comprehensive data associated with the vehicle owner helping to ensure automakers have the most accurate customer records in their database for ongoing engagement and retention opportunities.
To learn more about LexisNexis® Owner Check, please download our current infographic, explaining in detail how it works and the advantages it brings to automotive OEMs.
If you are interested in contacting us, please email
1 NIADA: 2019 Used Car Industry Report
2Edmunds 2019 Used Car Report