Consumer Survey Emphasizes the Need for Robust Identity Verification Solutions

The rise of digital consumerism in healthcare significantly increased reliance on digital patient portals, especially following the pandemic. But while healthcare organizations prefer the use of online portals to help contain operational costs, achieve value-based care objectives and drive positive health outcomes, barriers remain that stall widespread adoption. 

As more patients access their medical records digitally, cybersecurity threats continue to grow. Cybercriminals target industries with the least resistance, and healthcare is particularly vulnerable due to its vast amounts of sensitive data and often weaker security protocols. While consumers expect a seamless digital experience, ensuring strong identity verification measures without adding excessive friction is essential for both security and user satisfaction. And health organizations must also work to meet consumers where they choose to engage with modern security tools.

Key Takeaways Include:

• How often people are using healthcare portals
• The most common ways people use healthcare portals
• The most common reasons why people don’t use healthcare portals
• The method of identification that is most preferred 
• The method of identity verification people think is most effective
• And much more… 

With cyberattacks targeting healthcare’s rich repositories of sensitive data, organizations must implement robust identity verification solutions that not only protect patient data but also enhance user trust and convenience.

Download the consumer report to see insights into how frequently consumers are using healthcare portals, how they are verifying their identity when accessing these portals and their perceptions of healthcare data security.