Predictive Models can Power Profitable Growth

Life insurers excel at aligning price to mortality risk but often face challenges identifying the best risks at the point of marketing—well before a policy is underwritten and bound. LexisNexis® Risk Solutions provides insurance-specific predictive intelligence solutions to help identify high-value prospects with lower attrition and mortality risk—before your competitors do.

Watch this brief video to learn how to focus your marketing efforts on acquiring the most profitable life insurance customers.

The LexisNexis® Life Attrition Model, LexisNexis® Life Target Evaluator Model and LexisNexis® Life in the Market Insights are designed to take the guesswork out of customer acquisition and help you:

• Find the most qualified prospects using advanced analytics
• Segment and prioritize leads with the best potential based on your unique underwriting rules
• Align customer acquisition costs with lifetime value
• Unlock opportunities to improve cross-sell, upsell and customer experience with just-in-time market messaging

These predictive intelligence tools can be used alongside LexisNexis® Lead Optimizer for Life, our prospect segmentation solution. When used together, these tools can provide valuable insights and a potential competitive advantage, helping you confidently optimize your marketing strategy and position yourself for a stronger return on investment.