Leveraging Competitive Intelligence for Insurance Customer Acquisition

Understanding U.S. consumer insurance shopping trends is key to a successful marketing strategy. Having the ability to effectively target new shoppers can be the competitive edge you need to achieve a better return on your marketing investment.

Watch this webinar to learn how to transform your marketing efforts with valuable insights and strategic tools to boost your customer acquisition strategy.

We share consumer shopping behaviors and trends in the insurance market and explore how leveraging competitive rate data at both the market and consumer levels can support prospect targeting efforts and acquisition strategies for your business.

We provide an overview of two groundbreaking solutions, LexisNexis® InsurQuote Direct® and LexisNexis® Prospect Qualifier. When combined, these tools provide insurance-specific rate intelligence to segment and prioritize auto and home insurance shoppers most likely to convert based on policy rates.