U.S. consumer auto policy shopping and switching hit record levels
Policy shopping reached new heights in 2024, following a rise in 2023. By the year’s end, more than 45% of consumers had shopped for new auto insurance policies. Increases in premiums, policyholders looking to avoid the increases and insurers reigniting marketing engines led to record volumes of activity.
- For the second year in a row, policy shopping hit record levels.
- By the end of 2024, more than 45% of consumers had shopped their policies.
- Long-tenured policyholders and consumers aged 66+ led shopping and switching activity.
- Retention rates declined significantly, leading to a rise in policy churn.

Source: LexisNexis Risk Solutions Insurance Demand Meter, Q1, 2024
These dynamics have helped fuel seven straight quarters of positive new policy growth but resulted in the industry retention level dropping three percentage points since Q1 2022.
Please see more about auto insurance shopping and switching trends in our Insurance Demand Meter.
U.S. consumer auto policy shopping and switching hit record levels
Policy shopping reached new heights in 2024, following a rise in 2023. By the year’s end, more than 45% of consumers had shopped for new auto insurance policies. Increases in premiums, policyholders looking to avoid the increases and insurers reigniting marketing engines led to record volumes of activity.
- For the second year in a row, policy shopping hit record levels.
- By the end of 2024, more than 45% of consumers had shopped their policies.
- Long-tenured policyholders and consumers aged 66+ led shopping and switching activity.
- Retention rates declined significantly, leading to a rise in policy churn.

Source: LexisNexis Risk Solutions Insurance Demand Meter, Q1, 2024
These dynamics have helped fuel seven straight quarters of positive new policy growth but resulted in the industry retention level dropping three percentage points since Q1 2022.
Please see more about auto insurance shopping and switching trends in our Insurance Demand Meter.