Depending on the study, there a somewhere between 35 and 70 million underbanked adults in the United States. LexisNexis has files on 37 million individuals with no credit history and 35 million with credit histories of less than 18 months. That’s a huge untapped market for financial services.
This report outlines two research studies that help quantify and analyze the credit performance of the underbanked population. You might be surprised at the characteristics and behavior of thin and no-file consumers. And how many of them could potentially meet your pre-screen criteria.
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