It’s a challenging time in insurance. The U.S. auto insurance marketplace has become highly competitive, with steady annual revenue growth each year from new consumers entering the market. At the same time, consumers are shopping for auto insurance more than ever before, in large part because carriers have made it easy for them to do so. The end result? In an insurance marketplace plagued with retention woes, it is tough for carriers to attract and retain the best customers.
The leading question is: how can you step ahead of the competition?
LexisNexis Risk Solutions commissioned a study of more than 2,000 current U.S. auto insurance consumers, aged between 25-70 years. Respondents were the primary decision makers and purchasers for auto insurance. Respondents were classified into three groups:
Access the white paper to see the 2019 consumer study results of U.S. auto insurance shopping behavior.
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