Improve lead qualification with LexisNexis® Lead Optimizer
Efficiently Prioritize Profitable Leads to Improve Acquisition Costs
Learn more about Lead Optimizer using the tabs below:
Advanced analytics to filter out fraud, existing policy holders and duplicate leads
LexisNexis® Lead Optimizer starts with and leverages LexID® to validate identities, followed up with identifying existing customers, fraudulent and duplicate leads.
Identify
When we acquire a new record, LexisNexis® Risk Solutions assigns our own unique identifier, LexID® . LexID is not derived from personally identifiable information, like a social security number.
Connect
Records with intersecting data points are linked together by LexisNexis® Risk Solutions patented Scalable Automated Linking Technology and are then assigned the same LexID.
Enhance
Identity profiles are continuously updated to ingest new records. This dynamic process paints an extremely accurate picture that accounts for identity changes over time.
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Identify prospects whose risk profiles better align with the risk appetite of your organization
LexisNexis® Marketing Risk Classifier and Prospect Survival Models are the primary drivers behind segmenting qualified leads for a carrier’s book of business:
Marketing Risk Classifier Model helps segment insurance risk profiles aligned with an insurer’s underwriting standards.
Prospect Survival Model helps to give a carrier insight into the consumers that are likely to be retained after the first renewal period, improving retention and countering profitability pressures.
Used together, Marketing Risk Classifier Model and Prospect Survival Model give a strong indication of a consumer’s lifetime value potential.
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Append additional information on insurance leads
LexisNexis® Lead Optimizer enhances insurance-informed data and leads with valuable attributes including:
Driver counts
Housing status
Motorcycle
Vehicle counts
Education level
Watercraft
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Prioritize leads ensuring customers are acquired at the right price
LexisNexis® Lead Optimizer helps prioritize and stage qualified insurance leads for carriers before purchasing and routing with:
Insurance-specific models
Insurance-informed attributes
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Learn MoreFeatures and Benefits
Prioritize leads with high lifetime value potential using insurance-specific lead scoring
Score leads based on their risk profile and policy life expectancy
Better segment the full spectrum of inbound leads to help inform spend allocation
Validate identities to filter out potential fraudulent activity, existing policy holders and duplicate leads
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Learn how LexisNexis® Lead Optimizer can help you prioritize profitable leads to improve acquisition costs
LexisNexis® Lead Optimizer is not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and does not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, Lead Optimizer may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA. Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified. LexisNexis and the Knowledge Burst logo are registered trademarks of Reed Elsevier Properties Inc., used under license. Copyright © 2023 LexisNexis. All rights reserved.