ATLANTA — LexisNexis® Risk Solutions announced that its LexisNexis® Profile Booster has been selected as the Insights and Analysis Category Winner at the 2023 Sales and Marketing “Sammys” Technology Awards. The Sammy awards honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. LexisNexis® Profile Booster won this distinction because of its superior performance over the past 12 months.
LexisNexis Profile Booster delivers the power of predictive analytics to help businesses refine and improve marketing strategies for better results. Users gain access to the industry’s most robust sources of next-generation, direct-measured and non-survey-based insights that are from more than 10,000 sources alongside powerful linking technology with 99.99% accuracy and a library of 400+ model-ready attributes. This drives improved response rates due to the increased accuracy in address intelligence and the ability to distinguish individuals within a household. Profile Booster draws from the power of LexisNexis Risk Solutions identity management: unmatched coverage and quality of consumer and business intelligence, analyzed with LexID® linking technology.
"We are proud to reward and recognize LexisNexis Profile Booster as a Sammy winner, as LexisNexis Risk Solutions provides the leadership and vision needed to help companies educate and connect with customers,” said Maria Jimenez, chief nominations officer, Business Intelligence Group. “Profile Booster delivers an aggregated consumer perspective that goes beyond traditional sources. It enables organizations to fine-tune marketing strategies with dozens of attributes that help you better understand business prospects.”
LexisNexis Profile Booster provides reliable proprietary linking technology to drive more effective and efficient response rates using well-rounded identity profiles that improve targeting accuracy, thus increasing marketing ROI, boosting responses and decreasing customer acquisition costs. By using real consumer information that is not from modeling or surveys, users can extend prospecting to potential targets who appear to have a solid financial footing to increase addressable markets and promote financial inclusion.
“It is an honor to receive recognition by the Sammy award for LexisNexis Profile Booster as a solution that helps our clients better understand consumers,” said Hemant Deulkar, senior director, market planning, LexisNexis Risk Solutions. “LexisNexis Profile Booster is just one of our many products utilizing alternative data intelligence to deliver industry-leading match rates combined with model-ready insights, setting us apart from other competitors in the market.”
Learn more about Profile Booster.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions includes seven brands that span multiple industries and sectors. We harness the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.