VGM & Associates (VGM), the nation’s largest and most comprehensive member service organization (MSO) for post-acute healthcare including durable medical equipment (DME) and home medical equipment (HME) was seeking a solution provider to continue to meet what its membership needed.

These needs included finding and evaluating potential new markets by product volume, gaining market intelligence on high-volume physicians by product, quantifying market potential with national, state-or county-based market share analysis and accessing commercial reimbursement intelligence data.

VGM provides its members exclusive access to the largest and most comprehensive durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) claims database in the U.S. with its product, VGM Market Data, powered by LexisNexis® MarketView™, a claims-based intelligence solution. Back in 2012, these membership needs led VGM to MarketView™ — which continues to be its medical claims data provider today.

Access to such complete and comprehensive medical claims data enables sales teams in the field to better understand where physicians are located and what hospital or facility they are associated with.

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