Despite widespread availability, the survey showed that provider directories are still underutilized, with reliance instead on personal referrals. Lack of familiarity, inaccurate data and poor usability are the leading barriers to use.
These challenges erode trust and make it harder for individuals—especially those managing care for others—to access timely, appropriate care.
The survey highlights key opportunities for healthcare organizations to improve their provider directories, including:
With provider data changing frequently—as often as every 90 days—these improvements are essential to reducing friction and helping consumers make better-informed healthcare decisions.
Provider directories play a vital role in helping people find specialists, confirm insurance coverage and choose the right care. To fulfill that role, healthcare organizations must evolve these tools to meet the expectations of modern users.