Smarter Segmentation Webinar

The ability to proactively identify and engage prospects with strong lifetime value and minimal attrition or mortality risk and target the right customers for cross-sell and upsell is a game-changer. Join us for this insightful webinar where we will explore how you can leverage three predictive intelligence tools to start making more informed and faster insurance data-driven decisions for a better return on your life insurance marketing investment.

You’ll learn how to:

• Segment and triage prospects
• Purchase leads that align to your risk appetite
• Arm yourself with insights to cross-sell and upsell
• Improve customer experience with tailored, just-in-time market messaging

Whether you're looking to improve campaign efficiency, reduce acquisition costs or target the right individuals, this session will equip you with actionable strategies to transform your current life insurance marketing approach for both prospects and current customers.

Julianne Cummings is director of Acquisition and Retention for LexisNexis® Risk Solutions. In this role, Julianne is responsible for the development of acquisition and retention solutions for the insurance industry, leveraging the company’s core data and analytics capabilities. Her recent focus has been on using insurance-informed data to enhance acquisition marketing segmentation and targeting within the auto and life insurance industries.