Historically, many companies involved in medical device sales have used prescription data and their own sales reports when attempting to target potential buyers. Unfortunately, both are problematic. The fact is that, while many medical device companies attempt to use prescription data as a surrogate market for their particular devices, such data is not up to the task. Also limited, the challenge with sales data is that it may only represent a sales representative’s own information, with no indication of how competitors are performing in sales of a similar product. Today, these issues can be addressed with market research solutions based on medical claims data.
Download our white paper and learn more about what data can be drawn from medical claim forms and how it can be analyzed to deliver the intelligence you need to drive better health care business outcomes.
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